Monday, 14 April 2014

EVALUATION ACTIVITY 5- How did you attract/address your audience?

How did you attract your audience?

In order to attract an audience to our thriller, we took inspiration from a range of different thrillers.  We did this in order to gain an understanding of what types of themes and techniques are used throughout good thrillers. We found that many use the idea of beginning with equilibrium before a disruption such as a crime occurs.  For example, in the film ‘Face Off’ equilibrium is created when the father is shown with his young son on a carousel, and disruption happen when the boy is shot.  This is similar to our production in a way as both involve a young child.  We decide to use this idea in our own film as by creating a sense of happiness at the beginning, this makes the baby’s disappearance seem more significant and prominent.






In ‘Flightplan’, a claustrophobic, Hitchcockian thriller, a bereaved woman and her daughter are flying home from Berlin to America. At 30,000 feet the child vanishes and nobody admits she was ever on that plane.  Our film will attract a similar audience to this as they will both involve a woman and a child.  Due to this, the main audience for our production is females as the sudden disappearance of a young child is an upsetting event and so will pull on their heartstrings as they can emotionally connect with it.


The build up to these events involve slow and calm music which gradually increases in tempo and volume.  Our production also involves the concept of binary oppositions through the titles where the colours act as representations of good and evil.  We felt this to be effective as it is common thriller convention.

We would create synergy to promote our film by cross promoting it with other products such as music and other things that allow the audience to become more interactive with the production and feel involved.  A website would include the trailer for our production in order to promote the film.  We may also include some sort of game or activity where viewers can become more interactive and feel more involved with the production.  This would also help to sell the film as it would encourage the younger viewers to go and watch it.  We would also include links to download music from the film.  While the film helps to sell the music, the music helps to sell the film for example by promoting it through music videos.  Many thrillers and other genres of film use synergy in these ways like ‘Taken 2’ for example.  When you enter the webpage the trailer immediately begins to play in order to advertise and promote.




As part of this evaluation we asked some people to view our production and provide us with some feedback.  We asked just females, a family member and people from our college, to watch and review out production as this is our main target audience.

'It is evident from the outset that this is going to be a tense thriller.  The soundtrack adds a sense of foreboding and adds to the feeling of uneasiness created by the quick succession of poignant shots i.e. a lone young mother and her innocent baby walking happily through an affluent residential setting as if to indicate a safe environment which we soon begin to question the scene where a threatening looking youth bumps into her.  The locking of the door and lingering looks following a sudden unknown noise bring about a feeling of fear of the unknown but indicates, along with the continuing haunting soundtrack, that something terrible is about to happen.  The lighting effects as the mother carefully carries her child upstairs adds an eerie atmospheric quality and builds tension as you find yourself wishing she hadn't left her baby alone.  Overall I thoroughly understood the story line and found it to be an excellent thriller from beginning to end.' - Linda Morgan

'While watching the production, I felt intrigued.  I liked that there were lots of different camera shots as this made me feel unsure and as if something bad was approaching.  I could tell straight away that it was going to be a thriller.  I thought the use of titles at the beginning made the film look very professional and the music that played in the background too.  I found the part when the hooded character walked toward the window after the woman left with her baby particularly chilling as it made me question what was going to happen next.’ - Dayna Rafferty

‘In my spare time I watch a lot of thrillers and I thoroughly enjoying watching this film.  It was obvious straight away to me that it was a thriller due to the music and the dark colours.  I though the best part was at the ending when the woman discovered the vandalised teddy in place of her baby.  The loud sharp music that happened at this point was very good as it made me want to continue watching.’ - Emily Smith

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