Production company logo

When deciding what our production company logo should like we wanted to keep in mind the theme of thrillers, this meant nothing too bright or colourful as it would distract from the serious tone of our film, bearing this in mind we decided to go with a monochrome logo as it ties in with the theme of binary oppositions, black and white connotes both evil and good which is an underlying theme in our thriller. Also the harsh black stands out against the white making it more eye catching. We decided to use an eerie looking eye as part of our logo as it creates a haunting effect again suitable for the production. The fact it is one eye it appears to be looking at you always thus foreshadowing the evil within the film. We came up with the the name 'White Productions' as for us it was simplistic and had a professional look about it in order to not distract from the actual theme, also it looks a lot less amateur than if we were to attempt, perhaps make a logo with our own drawings. The logo fades in with a subtle non diegetic sound of eerie wind in the background which creates a sense of mystery almost as if it creeps up on you. The font we used here is sans serif in capitals with a faint shadow used behind it to connote a sense of danger and the idea that you don't know what is lurking behind you in a thriller.We made the production logo in Pinnacle Studios by creating an overlay title.  We placed our image of the eye in the centre and added 'WHITE PRODUCTIONS' just underneath.  We then went on to edit the effects of it by adding a fade in and and fade out motion.

For our professional production company we decided to use new line cinema firstly for aesthetic reasons, we found the dark colours helped to reinforce the thriller genre, the almost shadow affect again alludes to the theme of mystery and helps connote the unknown. Secondly New Line Cinema are an established, professional company renown for their successful thrillers such as the cell, seven, fracture, snakes on a plane and many more.